The average American family spends more than $1,000 per month on their portion of their health insurance premium. Their employer pays at least as much on their behalf, and then there are the deductibles and co-pays. If you want to use a practitioner or treatment that's not approved by your plan, then you're not covered at all and get to pay for health insurance plus your preferred treatment 100% out of pocket.  

This is really expensive. Really, really expensive. If you're struggling with your health, then you easily meet your deductible for thousands more dollars in a year, and your co-pays and prescriptions all add up too.

The interesting thing is that so many people accept this. They may not like it, but they act like this is just the way it is, and they go along with the program. Meanwhile they're complaining about the cost of food. This seems completely backward. 

What if you believe that food is medicine? Does that change your opinion about the cost at all?

Expecting food to be super cheap is simply messaging. It's not grounded in numbers, reality, facts or common sense. Running a hospital or doctor's office is expensive, true. But so is running a 5,000 acre farm. So is raising cattle, pigs, chickens, and acres and acres of wheat, corn, beans, and any amount of food that can feed more than just your family. 

It's time to change our minds about what's expensive, and about what expensive even means. Is fueling your body properly really even an issue of expensive or cheap?

The cheap food is usually ultra processed, and what you perceive to save up front at the cash register you will pay for later by the thousands. It will look like doctor's office visits and hospitalizations for diabetes, heart disease, all the complications that come from being overweight, and cancer. 

It's not worth it. And the message we want to send is that paying more for healthcare and less for food isn't common sense either. The cost for incredible, "expensive" food doesn't even come close to the numbers most are forking out to be in the healthcare system.

Eating clean, real food actually saves you money in the end. Lots, and lots of it.